What is an Accessibility Audit?
Accessibility audit is a process that helps evaluate how accessible a digital product or content is, for individuals with disabilities or digital access needs.
Why is an Accessibility Audit important? Is it just that there are laws that compel you to do so?
A disability, where it involves an impairment, limitation of activity, or an impediment for participation restrictions, should not be an obstacle when accessing and connecting with your company or organization. Creating an accessible digital channel allows companies to not only increase their reach to the widest possible range of users, it also inspires and reminds our consumers that we are clear on our responsibility in making tech accessible to all.
An accessibility audit has advantages beyond conforming to laws. If you are looking to improve the website experience for your users, improving your site’s accessibility is a great way to boost its usability across the board.
Another reason to run an accessibility audit is to enhance your search engine optimization (SEO). Search engine optimization is a process of improving your website to increase visibility and rank higher on search engine results page (SERP) when individuals search for related products or services. For example, there is plenty of overlap between web accessibility and the usability factors that Google will use to rank your website and a screen reader used by a blind person would read your website in much the same way that a search engine crawler would.
An accessibility audit, therefore, offers a deeper insight into your website’s ease of use, which complements your SEO efforts.
How do we help with the Accessibility Audit?
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